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PUTTING THE SUPER BACK INTO SUPERYACHTS

2016 was a turbulent year, and one which many will want to forget; from the geo/political and economic skirmishes that left seemingly no one unaffected, to the deaths of numerous cultural icons, it is little wonder that at the striking of midnight this New Year’s Eve, most looked forward to a new start with hopeful trepidation.


 
It was not all doom and gloom, however. The latter half of the year saw the Superyacht Industry stand resolute, the sector being an unanticipated survivor of the 2016 cull; even the UK Superyacht Industry saw a return to the £3bn+ margins that have not been reached since the financial thunderstorms of 2008. It would appear, therefore, that the yachting industry is finally remaining afloat.
 
BEST OF BRITISH
 
As the aftershocks of the ‘Brexit’ result began to simmer down, along with the value of the British Pound against the Euro, it has provided non-UK buyers with a fiscal gift that has so far continued into this year. This has not gone unnoticed by British Yards such as Sunseeker and Fairline, who have enjoyed a regained strength post-Brexit with this influx of ‘foreign investment’, and whose order books showed a robust confidence at year-end. If you’re looking to buy this year, buy British.


 
With exchange rates effectively providing an automatic discount for British built boats, the effects have been felt most acutely at Princess Yachts whose revenues rose by 20%, with gross profits 50% higher in the last 6 months of 2016 – as proudly stated by Executive Chairman, and former Managing Director of McLaren, Mr. Antony Sheriff. The superb British craftsmanship and quality of these stunning boats are now firmly competing with the global market.


 
This has allowed for a £55m investment in our Plymouth-based Yard, the first results of which can be seen in the 7 new models being launched this year; the first Global launch of 2017 is the irrefutably stylish Princess S60, making her glittering debut at the London Boat Show. Much alike a floating Bentley Continental GT – the S stands for ‘Sport’ – the S60 is agile and dynamic, reaching up to 38 knots while also being incredibly fuel efficient and delightful to handle thanks to her innovative deep-V hull. 

Even the design of the helm seats make you feel like you’re at the wheel of a supercar. At 60ft in length she certainly punches above her weight in terms of luxury, with subtly opulent interiors and intelligent use of space making you feel like you’re on a yacht of a much larger size.
 
Find out more about Princess Yachts production 
http://princessyachtsmonaco.mc/welcome-to-our-world/